Today, being real matters more than looking perfect on social media. Influencers used to focus on being flawless, but now they share unfiltered moments and connect with followers more genuinely. They’re showing behind-the-scenes parts of their lives and openly discussing good and tough times. This is making followers feel closer to them.
This article talks about how this shift to being genuine is affecting how people engage online and trust the brands influencers talk about. Instead of just showing off, influencers are now telling stories that people can relate to. People want honesty and openness, so influencers are making that a big part of how they present themselves online.
