Influencer marketing is huge, and it means we’re seeing a lot of sponsored content. This article helps you determine which influencer endorsements are genuine and which are paid promotions. It gives tips on how to tell the difference, like looking at how engaged an influencer’s audience is, how consistent their messages are, and how connected they are to their followers.
The idea is to help you make smarter choices about the influencers you follow. It’s about looking deeper than just what they’re promoting and ensuring it matches what you care about and believe in.
